Samantha is a Senior Product Manager at Spotify, currently focused on building paid plugins for Backstage, an open-source framework for creating developer portals. With a career that includes roles at HelloFresh, Sauce Labs, and Cisco before joining Spotify, she has gained extensive experience in the tech industry. Her focus has always been on equipping internal teams with a strong product-oriented mindset.

Samantha's true passion lies in platform product management, where she strives to challenge the belief that internal customers should receive any less care and empathy than external ones. She is also focused on enhancing developer experiences and promoting happiness among developers in their work environment. Samantha is based in London.