Zach Pousman

Zach Pousman

Founder at Helpfully


Zach Pousman has built a career pursuing tomorrow’s best ideas. Zach is the Principal at Helpfully, a consultancy that supercharges companies to prototype and launch artificial intelligence, virtual reality, augmented reality, wearable, web and mobile tools. Recently Zach consulted with a major pharmaceutical company on an AI-based application to support doctors and with Kroger on a series of prototypes of smart (contextual and sensor-driven) digital store innovations. In addition, Zach has consulted on projects at Google, Verizon Vehicle, Bank of America, Microsoft, and Anthem Blue Cross Blue Shield.

Zach holds a Philosophy degree from the University of Chicago where he investigated theoretical issues in Artificial Intelligence. He also obtained a Master’s degree in Human-Computer Interaction from Georgia Tech, blending technology capabilities and human insights. Zach lives in Atlanta, Georgia with his wife and daughter


Pursue Product Elegance


Because design is about making things better, as designers we’re always looking for the good in the world. In this talk I will share some of the product strategy framework Helpfully uses to build elegance into products — simple, powerful, coherent, and inventive in their application of constraints. I’ll explain through case studies how to design elegance into your product or service. Constraints are fed by deep customer understanding, so I’ll share how to find customer problems, unpack mental models, and clarify habit loops. I’ll help you solve product problems with more elegant structures and, in your way, to create a world that’s just a little bit better.