Talk details

In schedule:
Impact Stage
October 6, 16:45 - 17:30 CET
Boosting Platform Teams with Product Thinking:
Product Management
Level: Intermediate


This talk unveils the journey undertaken by a Platform Product Manager in her journey at HelloFresh and Spotify in reshaping traditional platform teams into dynamic forces guided by a product-first philosophy informed by the 4th topology outlined in Team Topologies and Thoughtworks in theirTech Radar for three years running. Rooted in these principles, HelloTech and Spotify platform teams have been reimagined as compelling internal product providers, accelerating delivery and empowering developer autonomy. Some topics to be covered in the talk include:

- Redefining Product's Role in Platform Teams: Illuminating the inadequacies of conventional platform teams in the absence of a product mindset.
- Team Topologies' Influence: Demonstrating the alignment of transformation with the core concepts of Team Topologies, reinforcing the significance of Stream-aligned teams, Enabling teams, Complicated Subsystem teams, and the pivotal Platform teams.
- Empathy-driven Development: How product managers can create the environment for empathy driven, empowered engineer teams. Leading to developer-centric tools, highlighting how intuitive, autonomous tools foster productivity and collaboration.
- Best Practices from Spotify, HelloFresh: Sharing real-world strategies such as using an internal developer portal such as Backstage and how it can help with integrating product thinking within platform tooling echoing Team Topologies' core interaction modes.

As organizations seek holistic approaches to innovation, the convergence of Platform Product Management and Team Topologies emerges as a powerful paradigm, redefining how teams collaborate, innovate, and deliver value.

Impact 2023 - Samantha Coffman
Samantha Coffman
Senior Product Manager at Spotify
Impact 2023 - Spotify

Samantha is a Senior Product Manager at Spotify, currently focused on building paid plugins for Backstage, an open-source framework for creating developer portals. With a career that includes roles at HelloFresh, Sauce Labs, and Cisco before joining Spotify, she has gained extensive experience in the tech industry. Her focus has always been on equipping internal teams with a strong product-oriente...